Hello again! Some of you may recognise me from your Gradintelligence opportunity matching emails and text messages. I work with our employer customers and help them use our matching engine to find the best student and graduate candidates to join their company. I will be writing a series of posts on our blog, answering some of the regular questions I am asked by students and graduates.
What is the employer looking for in my application?
My answer: Although this will very much depend on the type of organisation and the role you are applying for, there is one very common requirements all employers have: research the firm.
As many students and graduates who are applying to jobs know, it is becoming increasingly hard to make your application stand out from the crowd. Our Talent Matching Engine makes this easier by only matching employers to candidates who are the ‘best-fit’. It then presents them with an extended profile of your achievements, showing a detailed candidate story. However, our system can’t do all of the work. Often, employers will ask candidates to explain why they are suitable for the role, as part of the application process. This is your opportunity to set yourself apart from others, and we highly recommend you do this by researching the company so that you can demonstrate why you want to apply to that company and how your skills, experience and personality are a great fit with the role. Here are some places you can look to help you get started:
Your Gradintelligence account
As we recognise the importance of researching both the organisation and the opportunity before applying, all candidates receive an organisation and opportunity profile when they are targeted. This allows you to do your research without having to look to far!
The company website
This is the natural place to look in order to get an idea of the company, their history and their clients. However even in today’s digital age you may find that websites can be dated, or the employer may not have a website. In this case, you will find the information within your Gradintelligence account useful.
LinkedIn is a great tool for doing company research. Business pages on LinkedIn often have a detailed description of the company and regular posts. You may also find people that you are connected to work for the company. If you do, don’t be afraid to send them an inmail and ask for some tips!
Facebook, Twitter, Instagram, Google+ etc.
Social media platforms are great for getting an idea of the company and the topics they’re talking about. This kind of research can be particularly useful for those applying to marketing and business development roles, where knowing the brand will be really important to the employer.
News articles and business reports
Looking at this level of information can be useful to understand what third parties are saying about the organisation. However, this may be more useful for interview preparation than application preparation. If you do want to mention news articles and reports you have read in your application, make sure you look carefully at the sources!
I hope you find this information useful. Please feel free to contact me via LinkedIn or email at firstname.lastname@example.org if you ever have any questions, and hopefully you will be receiving an opportunity matching email from me very soon!
Best of luck!